Martin White Jnr – Medium

Martin White Jnr

Martin White Jnr

DAM, BAM, thank you MAM.

Need to organise your brand assets? Centralise your stuff? Keep track of who is using it? You’ll need a DAM, or a BAM, perhaps even a MAM?

7 min readSep 15, 2021

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DAM, BAM, thank you MAM.

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Martin White Jnr

Do brands confuse ‘conversations’ with ‘communications’?

Harvard famously conducted a study where they discovered that talking about yourself stimulates the same parts of the brain as sex, heroin…

5 min readJul 1, 2021

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Do brands confuse ‘conversations’ with ‘communications’?

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Martin White Jnr

Narrative… It ain’t what you do, it’s the why you do it.

Every great love song that was ever written (ever) was about the start or the end of a relationship (although, I have it on good faith…

4 min readFeb 19, 2021

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Narrative… It ain’t what you do, it’s the why you do it.

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Martin White Jnr

The ‘full-service’ brand agency myth

On your pilgrimage to find your perfect brand agency have you encountered either of the following home page claims; ‘We are a full-service…

8 min readFeb 8, 2021

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Martin White Jnr

‘Positioning’. The bedrock of a brand.

To continue my theme of keyword dense brand related topics, I’ve chosen to ask the question — ‘How do we differentiate ourselves?’ How do…

6 min readFeb 4, 2021

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Martin White Jnr

Cadburys made mashed potato

I know right? Cadburys, the brand that’s renowned for making high-end chocolate, also sold instant mashed potatoes. How messed up is that…

5 min readFeb 4, 2021

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Cadburys made mashed potato

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Martin White Jnr

The drummer in Def Leppard only has one arm

I missed my UPS delivery yesterday. It got me thinking — if only UPS had a chime to rival that ear-raping ice-cream van that stalks my…

6 min readFeb 2, 2021

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The drummer in Def Leppard only has one arm

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Martin White Jnr

‘Box, box, push, push’

‘If you can keep your head when all about you are losing theirs…’ then could it be you’ve seriously misjudged the situation?

7 min readFeb 2, 2021

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‘Box, box, push, push’

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Martin White Jnr

Brand agency hourly rates and why they mean nothing to you or your clients.

My kitchen tap is dripping. It’s not a huge problem, but it is annoying. So, being the man of the house I decided to get another man in…

10 min readFeb 2, 2021

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Martin White Jnr

Martin White Jnr

I’ve been a designer and brand consultant for the best part of 15 years. I’d like to think I’m getting the hang of it. www.whirligigcreative.com

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