Do brands confuse ‘conversations’ with ‘communications’?
5 min readJul 1, 2021
Harvard famously conducted a study where they discovered that talking about yourself stimulates the same parts of the brain as sex, heroin and cocaine.
When I first read this it made me laugh, but then more worryingly I had the sudden realisation that as someone who’s in the realm of branding, talking about yourself is something I actively promote and help clients to…