Heavens above, you’ve just paid your branding agency a ton of love to produce some grade ‘A’ brand assets and now you’re under pressure to ensure those very same brand assets are managed correctly. Are they the right version? Does have everyone on your team have access to them? Do the right people have the right privileges to edit and redistribute. Are they secure? What a kafuffle.
Enter the ever-growing, colourful and feature-heavy world of Brand Asset Management (BAM). You may know it as DAM (Digital Asset Management), or maybe MAM (Marketing Asset Management) or even ECM (Electronic Content Management). It’s no wonder you’re confused.
Well don’t worry, help is at hand in the form of someone who committed to writing a 1,500 plus word blog every other week. The most reassuring words I can offer you is that only 10% of the DAM platforms out there are for ‘you’. So perhaps we should start with deciding on who ‘you’ are.
A ‘nice to have’ or a ‘need to have’?
At even the most basic of levels, there are some benefits of a DAM that will almost certainly make your life easier. Depending on your company, its size and activities, the features you need to draw from a DAM will vary. At the very core, every shade of brand asset management platform is a content management system, much like Google Drive or…
