Martin White JnrDAM, BAM, thank you MAM.Need to organise your brand assets? Centralise your stuff? Keep track of who is using it? You’ll need a DAM, or a BAM, perhaps even a MAM?Sep 15, 2021Sep 15, 2021
Martin White JnrDo brands confuse ‘conversations’ with ‘communications’?Harvard famously conducted a study where they discovered that talking about yourself stimulates the same parts of the brain as sex, heroin…Jul 1, 2021Jul 1, 2021
Martin White JnrNarrative… It ain’t what you do, it’s the why you do it.Every great love song that was ever written (ever) was about the start or the end of a relationship (although, I have it on good faith…Feb 19, 2021Feb 19, 2021
Martin White JnrThe ‘full-service’ brand agency mythOn your pilgrimage to find your perfect brand agency have you encountered either of the following home page claims; ‘We are a full-service…Feb 8, 2021Feb 8, 2021
Martin White Jnr‘Positioning’. The bedrock of a brand.To continue my theme of keyword dense brand related topics, I’ve chosen to ask the question — ‘How do we differentiate ourselves?’ How do…Feb 4, 2021Feb 4, 2021
Martin White JnrCadburys made mashed potatoI know right? Cadburys, the brand that’s renowned for making high-end chocolate, also sold instant mashed potatoes. How messed up is that…Feb 4, 2021Feb 4, 2021
Martin White JnrThe drummer in Def Leppard only has one armI missed my UPS delivery yesterday. It got me thinking — if only UPS had a chime to rival that ear-raping ice-cream van that stalks my…Feb 2, 2021Feb 2, 2021
Martin White Jnr‘Box, box, push, push’‘If you can keep your head when all about you are losing theirs…’ then could it be you’ve seriously misjudged the situation?Feb 2, 2021Feb 2, 2021
Martin White JnrBrand agency hourly rates and why they mean nothing to you or your clients.My kitchen tap is dripping. It’s not a huge problem, but it is annoying. So, being the man of the house I decided to get another man in…Feb 2, 2021Feb 2, 2021